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The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. There were discussions to move youth and senior staff to Kirkby when the original facility was designed ahead of its opening in 1999, but instead Liverpool’s first-team players remained and a multi-million Melwood development began in 2001. Liverpool have confirmed their new training facility in Kirkby will be named the AXA Training Centre, after agreeing a naming rights deal with the insurance firm. © SportsPro Media Limited. 'We have already seen their emphasis on driving health, well-being, confidence and self-belief, and so deepening their relationship in the field of training makes this partnership a great fit.

The switch will see Liverpool depart their historic Melwood base, where the first-team have been based for 70 years, and move in where the current academy train. AXA will also continue working closely with the club’s men’s and women’s teams, managers, coaches and health professionals to support the shared goal of promoting healthy wellbeing and lifestyle. Premier League not on board with radical restructuring plan of top clubs, Henry looks to take Fenway Sports public through merger with Redball, Liverpool travel onwards with new sleeve sponsor Expedia, Man Utd's commercial revenue hit as Covid-19 takes its toll, Liverpool and Axa expand partnership to include training kit deal, Spanish betting advertising decree approved despite EGBA intervention, Agag's Formula E buys stake in Agag's Extreme E ahead of launch, US Supreme Court dismisses NFL-DirecTV appeal in Sunday Ticket antitrust case, US judge rules ex-Fox pair must be tried with Full Play in Fifa probe, Saada: Canal Plus won't ride to LFP rescue in event of Mediapro contract default, Whitehead quits BeIN to take helm at new tech firm Sport Buff, Covid ends hopes of two LET season-openers in Australia, Disney 'eyes up NFL's Sunday night games', Germany's al-Masri is sixth candidate for AIBA presidency, Lanka Premier League faces further delays. Liverpool’s new £50million training centre is expected to open next month – and it looks stunning. In the 19 years since, a succession of managers felt the separation of youth and senior players coaching staff was detrimental. Liverpool first announced their intention to move to Kirkby, where the academy are currently based, in 2017 with Klopp feeling constrained by the lack of space at Melwood. Reproduced under licence from Football DataCo Limited. In addition to the shirt sponsorship, M88 will also receive branded social media content on the club’s official channels and pitch side branding at the Vitality Stadium. Privacy Policy • Cookie Policy, Leeds United bag record-breaking SBOTOP shirt sponsorship, Nascar announces major shakeup for 2021 calendar, Under Armour agrees MyFitnessPal sale for US$345m, 2020 LoL World Championship first stage audience peaks at 1.168m, Mediapro’s Ligue 1 rights deal “untenable”, says Canal+ president, Report: NBA relaxes sponsorship restrictions to help teams limit losses, PODCAST | The World in 2022: Matt Rogan on building a different future for the sports business, Report: Baltimore Orioles attract three suitors for potential takeover, Marseille expand Twitch content with live women’s and youth matches, Report: Disney set to battle NBC for NFL Sunday Night Football rights, Toronto Wolfpack’s bid to rejoin Super League rejected by clubs, Bryson DeChambeau strikes DraftKings deal ahead of the Masters, The Tip-Off | Uefa appears to be adjusting host expectations around Euro 2021, ‘I always over-achieved’: Andrea Radrizzani on creating a legacy with Aser Ventures, AC Milan enter esports with Qlash partnership. Thomas Büberl, CEO at AXA, added: “We’re excited by this new important step in our partnership with Liverpool Football Club that started in 2018. Manager Jurgen Klopp will also have a shiny new office with a long balcony, allowing him to overlook all the training pitches. The state-of-the-art complete will be called the AXA Training Centre after the insurance com… Alisson reveals he defied Liverpool doctors who insisted he... Liverpool 'will move into their new £50m training ground... Alisson and Virgil van Dijk have ushered in a new era of... 'I treated every day like it was my last': Adam Lallana... 'He's a proper player... Firmino will want to start and this guy has put him under huge pressure': Rio... 'Good performances do not give me a headache': Jurgen Klopp insists Diogo Jota's sensational hat-trick will... 'I have no doubt that he will stay': Real Madrid boss Zinedine Zidane believes Sergio Ramos will extend his... CHRIS WHEELER: Ryan Giggs has it all - fame, fortune and medals galore - but the king's crown has slipped... Gordon Taylor, you are full of BULL. The new development, based in Kirkby, will include three full-size pitches, goalkeeping and warm-up areas, along with two gyms, a sports hall, pool, hydrotherapy complex and specialist sports rehabilitation suites. Liverpool have confirmed their new £50 million training ground in Kirkby will be known as the AXA Training Centre, as well as releasing behind-the-scenes images of the site. The club has named the site, which is already home to Liverpool’s Academy, as the ‘Axa Training Centre’. 'We cannot avoid this. The Premier League club initially struck a four-year deal with AXA in 2018 which saw the insurance firm become a global partner, with the expanded contract … Mansion has also been Bournemouth's sleeve sponsor for the past two seasons. Shortly after taking over, Klopp spoke of his wish to bring all elements back together, enabling an easier promotion of youth players into the senior ranks.

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